Presented by Donna Papacosta
This course explains the value of content marketing for organizations and outlines how to get started reaping the benefits: increased inbound traffic to your site, better brand awareness, stronger engagement with your target audience, and ultimately leads and sales.
Donna Papacosta of Trafalgar Communications in Toronto, Canada, has been a practitioner of social media for more than 10 years. She has worked with dozens of organizations to help them reap the benefits of linking their content marketing and social media strategies. Co-author of The Business of Podcasting, she is a recognized leader in the podcasting field and is an expert in audio as a form of content marketing. A workshop leader and international speaker, Donna also teaches digital strategy and social media at the University of Toronto.
After this course, you will be able to:
- Differentiate between “content” and “content marketing.”
- Start to build a content strategy and a plan for creating and curating content.
- Link your social media and content marketing efforts.
By completing/passing this course, you will attain the certificate IABC Academy
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