Facilitated by Jim Shaffer IABC Fellow
Many communication practitioners want to add measurable value but they don't know where to start.
Using client stories, this interactive presentation offers a step-by-step approach to becoming a strategic adviser who helps drive measurable business results and value by connecting the communication strategy to the business strategy.
It will teach people how to ask the right questions, identify the right business measures and develop and execute plans that create real ROI.
Jim Shaffer is an internationally recognized business adviser, leadership coach, author, speaker and leader of the Jim Shaffer Group, a team of seasoned advisers devoted to improving strategy execution through strong leaders and engaged people.
The firm has significantly improved quality, service, sales, safety, turnover, productivity, speed and costs with some returns exceeding 1,000 per cent.
Prior to starting the Jim Shaffer Group, Jim was a principal, vice president and global leader of a Towers Perrin (now Towers Watson) center of excellence. He was an architect and leading practitioner of the firm’s change management consulting practice.
His book, The Leadership Solution immediately became a classic treatise on leadership, change management and creating high performance organizations.
He received the International Association of Business Communicators’ prestigious Fellow award, the highest honor IABC bestows on an individual.
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After this course, you will be able to:
-Use the fundamentals of consulting to shift your role from producing activities to generating business results.
-Tightly connect the communication strategy to the business strategy in order to drive results that matter.
-Add real, measurable value by creating results that are greater than the cost of generating those results.
-Create immense pull from business leaders who will want your services to make them look good.
By completing/passing this course, you will attain the certificate IABC Academy
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A request for refund is available prior to the first session. An 80 percent refund of your paid registration is available before the first session event link is emailed.
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Substitutions may be made at any time, with written confirmation from the person registered. Non-member substitutes must pay the balance of a non-member registration if replacing a member.
In the event that the conference is postponed due to natural disaster or other cause beyond IABC's control, we will make every effort to reschedule. Any registration payments made will automatically be applied to the rescheduled event. If you choose not to attend the rescheduled conference, IABC will provide a full refund upon written request from the registrant.
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