|Your Instructor: IABC Fellow, Consultant and Author Roger D’Aprix, ABC|
Digital technology has given us unprecedented power to deliver information instantly to mass audiences, informing them of events, decisions and leadership actions almost the minute they occur. But such technology has also imposed a heavy burden of interpretation on those audiences. How can today’s communicator help people connect the dots in a world changing at warp speed? The age-old employee question remains: what does this all mean to me? The answer lies in providing the context that enables people to truly understand their lives in today’s bewildering workplace. How you can develop and deliver that meaning by supplying context around leadership actions, events and decisions is the course content.
Roger D’Aprix is internationally recognized as one of the pioneers in shaping the practice of corporate employee communication. His 1982 book “Communicating for Productivity” is generally recognized as the first call to make organizational communication a strategic process in a world then beginning to explode with workplace change. That seminal work has influenced the strategy and planning of a generation or more of communicators.
Roger’s career has been a mix of corporate and communication- consulting leadership positions, including Xerox Corporation and G.E., Towers Perrin and Mercer Human Resource Consulting. He is the author of seven books on employee communication, including the best-selling “Communicating for Change: Connecting the Workplace with the Marketplace” and “The Credible Company” both under the Jossey-Bass imprint. His latest work is “Creating an Engaged Workforce: the Face-to-Face Communication Toolkit” available from ROI Communication (www.roico.com) where he continues in an advisory role.
After this course, you will be able to:
- Plan and implement a strategy based on creating meaning and understanding rather than merely reporting news;
- Work from a template to pinpoint leadership and audience contextual needs;
- Honor the vital difference between reactive and proactive communication;
- See your role in a new light consistent with today’s organizational needs.
By completing/passing this course, you will attain the certificate IABC Academy
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