Presented by: Angela Sinickas, MS, ABC, IABC Fellow
Communication is central to your organization’s success. As a communication professional, you know you should be doing research and measurement to make sure your work is meeting the needs of your organization and its employees, but sometimes it’s hard to find the time or money to do so. In this course you will learn of a variety of easy and free ways to build evaluation techniques into your normal workday, as well as more sophisticated approaches when the situation calls for them. You’ll learn how to build measurement into your plans upfront, employ ways to measure messages, channels and outcomes, and make the best use of focus groups and surveys when needed.
Angela has over 30 years of experience in organizational communication, including 14 years as editor, public information officer, manager and vice president at both for-profit and non-profit organizations. She led communication consulting practices at two major HR consulting firms for 13 years, and has been CEO of her own global communication research and measurement consulting firm since 2000. Her extensive client list includes 25% of the Forbes Global 100 largest companies. She is the author of the manual How to Measure Your Communication Programs and has written over 150 articles for professional journals, has spoken at conferences and workshops in 32 countries, and has earned 21 IABC Gold Quill awards (six of them for research/measurement projects). She earned a master’s degree in leadership in 2014 and was named a Fellow of IABC in 2008. See her full bio at: www.sinicom.com.
After this course, you will be able to:
- Create a communication plan for a campaign that is focused on changing employee behaviors, with metrics in place to measure the impact of messages and communication channels in influencing the behavior change.
- Draft research tools to use as part of a communication audit for measuring messages, information channels and the outcomes resulting from them, including return on investment (ROI).
- Analyze the pros and cons of different types of communication research methodologies to apply in different situations. In addition to the typical communication audit techniques of interviews, focus groups, surveys and benchmarking, methodologies covered will include observational measures, such as inventories, content analysis, online usage statistics and pilot/control groups.
Interpret raw data from surveys and present results in an accurate and meaningful way.
By completing/passing this course, you will attain the certificate IABC Academy
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