Presented by: Jeff Herrington
People do not access or absorb information the same way they did just 15 years ago. The web, social media, and mobile devices have dramatically altered how people expect to receive information and how it should read once they confront it.
And yet, so much business communication continues to read as if it were prepared for people with all the time in the world to explore it in a print publication they are reading at their desk.
This program will ground attendees in how critical it is to make one's point, and convey's one strategic messages, as quickly as possible. It will also provide attendees with tips and techniques they can use to captivate the attention of the mobile businessperson who will likely read what they produce on a screen rather than a printed page.
The course will also explore some of the most common errors made in business communication today and how to avoid them.
Jeff Herrington has had a career every business communicator dreams of.
He has been an editor -- crafting award-winning newsletters and magazines for the National Association of Purchasing Management, the Southern Methodist University Alumni Association and Diamond Shamrock Corporation.
He has been an independent writer -- traveling to more than 40 countries to write feature articles and web content for such firms as Whirlpool, Baxter Healthcare, NEC, John Deere and AT&T Corporation and Lincoln Electric Company.
He has been a workshop facilitator -- developing learning programs for the communicators at such organizations as IBM, JPMorganChase, Alberta Economic Development and Roche Europe.
And he has been a consultant -- advising the communication teams at Whirlpool, Wausau Insurance, Bell Canada and Lubrizol Corporation.
In 2000, IABC Dallas named Jeff Herrington its Communicator of the Year.
After this course, you will be able to:
- Help attendees understand how Business Writing has changed since the year 2000 and why.
- Show the value of keeping one's writing brisk, brief and jargon-free.
- Provide tools for launching one's communication in ways that engage and communicate.
- Equip attendees with techniques for making their content more mobile-device friendly.
- Help participants become more aware of common writing errors and how to avoid them.
By completing/passing this course, you will attain the certificate IABC Academy
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