Business Writing for the 21st Century

Content
6 modules

Rating

Instructor
Jeff Herrington

Price
$0 - 349

Description

  Presented by: Jeff Herrington


People do not access or absorb information the same way they did just 15 years ago. The web, social media, and mobile devices have dramatically altered how people expect to receive information and how it should read once they confront it.

And yet, so much business communication continues to read as if it were prepared for people with all the time in the world to explore it in a print publication they are reading at their desk.

This program will ground attendees in how critical it is to make one's point, and convey's one strategic messages, as quickly as possible. It will also provide attendees with tips and techniques they can use to captivate the attention of the mobile businessperson who will likely read what they produce on a screen rather than a printed page.

The course will also explore some of the most common errors made in business communication today and how to avoid them.


Jeff Herrington has had a career every business communicator dreams of.

He has been an editor -- crafting award-winning newsletters and magazines for the National Association of Purchasing Management, the Southern Methodist University Alumni Association and Diamond Shamrock Corporation.

He has been an independent writer -- traveling to more than 40 countries to write feature articles and web content for such firms as Whirlpool, Baxter Healthcare, NEC, John Deere and AT&T Corporation and Lincoln Electric Company.

He has been a workshop facilitator -- developing learning programs for the communicators at such organizations as IBM, JPMorganChase, Alberta Economic Development and Roche Europe.

And he has been a consultant -- advising the communication teams at Whirlpool, Wausau Insurance, Bell Canada and Lubrizol Corporation.

In 2000, IABC Dallas named Jeff Herrington its Communicator of the Year.

Objectives

After this course, you will be able to:

  • Help attendees understand how Business Writing has changed since the year 2000 and why.
  • Show the value of keeping one's writing brisk, brief and jargon-free.
  • Provide tools for launching one's communication in ways that engage and communicate.
  • Equip attendees with techniques for making their content more mobile-device friendly.
  • Help participants become more aware of common writing errors and how to avoid them.

Certificate

By completing/passing this course, you will attain the certificate IABC Academy

Learning Credits

CEU
4.0
CPD
5.0
1
Completing this On-Demand Workshop
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2
The New Readership Model
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3
Starting and Organizing Content
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4
Making Your Writing More Powerful
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5
Making Your Writing More Professional
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6
Course Evaluation Survey
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Added 4 months ago, by Brenda
 
Added 5 months ago, by Anonymous
 
Added 7 months ago, by Jason
The class was good. It gave me some good ideas for my projects.
 
Added 8 months ago, by Elena
This course updated me on recent writing trends, especially on digital communications.
 
Added about 2 years ago, by Anonymous
This is a test review by admin.

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Cancellations:
A request for refund is available prior to the first session. An 80 percent refund of your paid registration is available before the first session event link is emailed.

Refunds will not be granted after the event link is sent. No exceptions will be made. All cancellations requests must be made in writing to IABC by email to conference@iabc.com.

No refunds will be granted for cancellations received for no-shows.

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Substitutions may be made at any time, with written confirmation from the person registered. Non-member substitutes must pay the balance of a non-member registration if replacing a member.

In the event that the conference is postponed due to natural disaster or other cause beyond IABC's control, we will make every effort to reschedule. Any registration payments made will automatically be applied to the rescheduled event. If you choose not to attend the rescheduled conference, IABC will provide a full refund upon written request from the registrant.

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