Creating Communication Tactics That Drive Business Results

7 modules


Jennie Donohue

$0 - 349


Presented by Jennie Donohue, M.B.A.

Creating communication tactics that drive business results requires more than just the successful execution of creative concepts. Professionals need to understand how to align their activities with organizational goals and monitor and measure their work for maximum effectiveness. This hands-on course will help participants break down key components of the communication planning process, offering a thoughtful approach and practical tips related to the strategic development of communication tactics.

Jennie Donohue, M.B.A., is an award-winning communication professional and educator, bringing more than 20 years of industry-leading in-house and agency experience into the classroom. She is passionate about experiential learning and bridging the gap between theory and practice in her work as a senior professional lecturer in the communication department at Marist College in New York. Jennie’s professional background spans multiple industries from food to financial services as well as a variety of communication disciplines. She earned her M.B.A. at Suffolk University in Boston as well as holds a B.A. in public relations and international relations from Syracuse University.


After this course, you will be able to:

  • Identify key components of strategic communication plans
  • Understand the importance of connecting communication activities to business needs
  • Develop communication tactics that align with organizational goals and drive results


By completing/passing this course, you will attain the certificate IABC Academy

Learning Credits

Completing this On-Demand Workshop
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Starting at the End
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Putting the Business into Context
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Aligning Tactics with Strategy
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Driving Measurable Results
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Course Resources
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Course Evaluation
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Added 7 days ago, by Anonymous
Added 19 days ago, by Gary
Added 3 months ago, by Anonymous
Very basic information. Unfortunately, there were technical issues with the recorded version of the course that didn't allow downloading of the PowerPoint until you had completed all four modules. Also, there were unnecessary 5-6 minute breaks (2) per module that didn't provide value.
Added 9 months ago, by Andrew
Added 10 months ago, by Nancy

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The recordings and any materials are for the exclusive use of the purchaser.

Registration Fees:
Fees are shown in U.S. dollars. All credit card charges will be processed in U.S. dollars, and your financial institution will convert at the prevailing exchange rate. Checks will be accepted in U.S. and Canadian dollars at the published course rates; to inquire about paying by check, please email

Confirmation of Registration:
You will receive confirmation of your registration by email. You will receive invoices only upon written request to Invoices will be sent to you by e-mail. You will not be registered until payment is received in full.

A request for refund is available prior to the first session. An 80 percent refund of your paid registration is available before the first session event link is emailed.

Refunds will not be granted after the event link is sent. No exceptions will be made. All cancellations requests must be made in writing to IABC by email to

No refunds will be granted for cancellations received for no-shows.

Credit card payments must be refunded to the card originally used to pay the registration fee. All refunds will be made after the conclusion of the event.

Substitutions may be made at any time, with written confirmation from the person registered. Non-member substitutes must pay the balance of a non-member registration if replacing a member.

In the event that the conference is postponed due to natural disaster or other cause beyond IABC's control, we will make every effort to reschedule. Any registration payments made will automatically be applied to the rescheduled event. If you choose not to attend the rescheduled conference, IABC will provide a full refund upon written request from the registrant.

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