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Executing isn’t enough. Communicators are also looked upon to research and then measure their results. This two-course bundle gives you what you need as a communicator in these critical areas. With “Research Made Easy: The Critical Data You Need for Communications Success,” you’ll learn why research is the foundation you need to drive your communications strategy. Then, in “Mastering Analytics: Customize Your Communication Measurement Plan,“ you’ll learn how to identify key business goals and create the metrics and programs to optimize performance, and more! Read More

Preparing for the SCMP exam? This bundle provides a refresher in the areas of Advising & Leadership, Management, and Strategy Development, with these three courses: Management Skills for Communicators Strategic Engagement: Engaging Leaders to Engage Others How to Add Measurable Value as a Strategic Adviser Completing this Learning Path provides 12 of the 20 hours of recent training (CEUs) you'll be required to show proof of over the past two years when you apply for the SCMP program. Please note: Completion of this course does not guarantee a passing score on the exam. Read More

Times have changed and your writing needs to keep up. In this two-course Learning Path, “Business Writing for the 21st Century” will show you the value of keeping your writing brisk, brief, jargon-free, mobile-friendly and more. In “Content Marketing for Your Business” you’ll learn how to increase inbound traffic to your site, build better brand awareness, generate stronger engagement with your target audience as well as leads and sales. Read More

        Presented by: Angela Sinickas, ABC   The course will be led by Angela Sinickas, ABC, who is CEO of Sinickas Communications, Inc. Angela has 40 years of experience in organizational communication, including managerial roles ranging from supervisor to vice president in corporations, and as a communication consulting practice leader of Mercer’s LA and SF offices. She earned a master’s degree in Leadership from Northeastern University in 2014 and was named a Fellow of IABC in 2008. See her full bio at: www.sinicom.com. Do you feel that you’re always the one to give in when there’s a conflict between you and a peer or boss? Do you worry that your recommendations to management don’t get the focused attention they deserve? Were you thrown into a management role without any training? Have you been struggling with managing a team of communicators? Or just one specific staff member? If you answered "yes" to one or more of these questions, you will benefit from the IABC Academy’s offering: "Management Skills for Communicators." Some managers think they’re automatically good communicators because they know how to write an email and conduct a conversation. We know they’re often mistaken. Communicators who happen to have “manager” in their title and a number of direct reports should not make the same mistake and assume that they’re automatically good managers. Yet, management skills can be learned just as communication skills can. This workshop will help communicators assess their current managerial skill levels, give them guidance on practical tips to become more effective managers, and suggest ways to practice those skills between sessions.   Read More

   Facilitated by Dane Wiseman Analytics and measurement plans are not a one size fits all. This fully customizable program takes the analytics and measurement knowledge that you currently have and applies it to new measurement, attribution and modeling frameworks. In four sessions, this program will enable you to evaluate your current communications plan and advance your understanding and implementation of analytics solutions for the improvement of both online and offline channels. This course provides an end-to-end approach to measurement and analytics methodologies that shape communications efforts. Participants will receive training in various on-site and offsite analytics tools and how to select a technology stack that fits their needs. Course participants will gain an understanding of how to establish reporting structures and how to set strategy and KPIs for future communications efforts. The course will explore the evolving features communications channels create and how brands should anticipate and build content targeting strategies based on actions and analytics. Participants will also learn how to incorporate the latest tools and visualization best practices for reporting to the C-Suite.  Dane Wiseman, Director of Marketing for AirPR, focuses on customer acquisition and connecting communications professionals to industry-leading measurement and analytics solutions. With an interest in emerging best practices in analytics, Dane has managed advertising budgets and incorporated new advertising technologies for Fortune 500 companies through partnerships and certifications with Google and Microsoft. He has also been recognized for his innovative brand marketing strategies. Prior to joining the AirPR team, he led marketing efforts for media monitoring solution Critical Mention and evolved brand strategies at the integrated digital advertising agency ethology. Fun Fact: Dane teaches the next generation of marketing and analytics professionals in graduate and advanced diploma programs at New York University. Read More

  Your Instructor: Les Landes Are you a communication professional with ambitions and aspirations to play a larger role, make a bigger difference and lead the way in your organization?  If so, you can get started down that path with “Mastering Communication Leadership.” Being a leader in any business or profession requires being a leader in communication.  This course will equip you with the knowledge and skills to demonstrate communication leadership, in terms of the interpersonal skills and the principles, practices and processes for aligning employees and helping them perform at their best. You will also learn how to show up on the management team as big-picture, business-minded thinker, along with the communication savvy to put your ideas into action to boost performance and deliver results. Les Landes is President of Landes & Associates, a management consulting firm that provides services in team/organizational planning, marketing and public relations, organizational communication, employee engagement, performance improvement systems and executive coaching.  The firm serves clients in various industries, as well as government and non-profit organizations. A nationally recognized expert on employee engagement, Landes is the author of the business fable, “Getting to the Heart of Employee Engagement,” as well as numerous articles published in professional publications such as, Tactics (PRSA), Public Relations Strategist (PRSA), Smart Business, Ragan.com, Communication World (IABC), The Journal for Quality and Participation, Quality Progress and others. He is the former head of corporate communication for one of the world's largest food companies where he was responsible for corporate advertising, public and media relations, consumer affairs, employee communication and creative services.  He also played a major role in developing and implementing the company’s quality management system. This course is under the IABC Academy’s Advising and Leading category and aligned to the GCCC’s SCMP domain of the same name. Read More

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