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Presented by Barbara Gibson, Ph.D. You’ve mastered the various tools of communication. You can produce newsletters, intranets, emails, employee meetings, press releases, and events with one hand tied behind your back. But no matter how good the tactical work, if you’re not working from a well-built strategic communication plan, you’re not as effective as you should or could be. It’s time to take your communication to the next level. This practical, hands-on course will take you through the step-by-step process for creating a strategic communication plan that will make a real difference to your organization and prepare you for a more senior professional role. Presenter / Barbara Gibson, Ph.D., is a consultant, researcher and lecturer focused on intercultural communication and global business. With more than 25 years’ experience as a business communication professional, she has worked with companies worldwide, and is a past international chair of IABC. She is a lecturer in intercultural business communication for Birkbeck College, University of London, and serves as director for the master’s degree program in Intercultural Communication for Business and Professions. Read More

    Presented by Rhonda Rathje Big trends affect all areas of our businesses – and as communication professionals, we must be at the top of our game to help our organizations or businesses succeed in today’s ever-changing environment. This workshop will help communicators demonstrate how effective internal communication can be a viable strategic business tool. Participants will learn to develop a holistic communication strategy to motive employees to engage in the behaviors which will help drive business results.  Best practices will equip participants with strategic guidance and tactical tools; thus serving as your roadmap to achieving aligned, purposeful internal communication. Rhonda Rathje is a seasoned communication professional with 35+ years of proven, practical experience. Rathje’s professional history includes her work at Verizon, American Airlines and Walmart where she led numerous high-profile communication initiatives form corporate reorganizations to community events. Her capabilities include strategic communication planning, employee engagement, community relations and strategic counsel. Rathje has designed and implemented award-winning employee communication programs that generated bottom line results. She has led teams to solve business problems – helping organizations connect and engage employees to the business with communication. Both a strategist and tactician, Rathje earned a B.A. in Journalism from Iowa State University and an M.A. in Interdisciplinary Studies from the University of Texas at Dallas. Read More

The Communication Audit course is part of the Communications Measurement category of IABC Academy learning modules. These courses foster communicators’ understanding and skill development in the use of clear qualitative and quantitative measures to measure the impact of communication strategies and activities against business needs, goals and objectives. A communication audit it is a highly useful – and necessary – tool for understanding gaps in understanding within an organization. This course will provide you with the knowledge to develop and execute a comprehensive, strategic communication audit to help you manage change and achieve results that tie directly to organizational strategy. About the Instructor Gayle Goodman, MBA, ABC is president and CEO of Pro-Activation, a Dallas, Texas-based brand activation firm comprised of a network of independent, senior-level consultants with a shared passion: to help clients deliver a clear message in a noisy world. Gayle is a communications strategist and visionary who has made her passion for solving puzzles the cornerstone of her work. Her 20 years of experience cross multiple disciplines, from corporate communications and investor relations to marketing and PR. With a blend of communications savvy and a master’s degree in business, Gayle is armed to help clients with the toughest messaging and business challenges. She has worked with organizations ranging from small and startup businesses to large enterprises to help build and refine communications strategies and implement programs to achieve significant growth. Prior to moving into consulting in 2008, Gayle was recruited to join residential services firm Efficient Attic Systems to serve as vice president of marketing. Her charge was to establish a formal marketing department and help grow the company organically into new markets nationwide. During her tenure, she streamlined the marketing function, thereby increasing lead generation and driving down cost-per-acquisition by improving the performance of off-line/traditional advertising mediums. She also introduced new lead generation channels, with a focus on online channels. Previously, Gayle served in a number of marketing and communications roles for Centex Corporation over an 11-year career. In addition to leading Pro-Activation, Gayle serves as an executive advisor to its sister firm – ExperiPro – which is an insights-driven marketing and brand strategy firm. Gayle earned her MBA in marketing from the University of Dallas where she now teaches for the Satish & Yasmin Gupta College of Business as an adjunct instructor. She holds a B.S. in journalism from Texas Christian University and is IABC Accredited (ABC). Read More

   Presented by: Nicole Matejic, Author of ‘Social Media Rules of Engagement’ Do you know how to research your target audiences online using social media big data? In this series of webinars Nicole Matejic takes you from big data to applying smart data as we take a deep dive into the Facebook, Twitter and Google analytics environment. You will learn how to read and apply smart data for strategic communications effect; and how to craft meaningful reports on your results for your organization or client/s. Nicole is an internationally recognized military information operations and social media adviser who is a regular instructor and speaker for NATO. Nicole is also well regarded for her crisis communication acumen in the social media environment, and is an adjunct lecturer at RMIT in the School of Media and Communications. During her time working within the Australian Federal Government’s Department of Defence, Nicole successfully implemented communication strategies for some of Australia’s biggest military acquisition projects in a complex, crisis and issues rich environment. Read More

   Presented by: Nicole Matejic, MA, Author, CEO Info Ops HQ, Managing Partner Quantum CIQ When a crisis occurs, what you say and do next on social media will define your brand legacy and SEO. In this webinar series, expert crisis communicator Nicole Matejic will give you the practical tools and knowledge you need to establish and deploy a social media crisis brand newsroom that gives your organization the ability to drive your crisis narrative. From planning to the role of your organizational leaders, this webinar series will demonstrate why social media is an essential component of your crisis communications toolkit. Nicole is an internationally recognized communications expert. Founder and CEO of the civil-military think-do tank Info Ops HQ and co-founder of Communications Agency Quantum CIQ, Nicole is a regular speaker to and trainer for NATO and is trusted by Governments around the world and the communities they serve in providing strategic and tactical advice during crises, particularly in the areas of preventing violent extremism, counter terrorism and public diplomacy. Working on some of Australia's largest military acquisition projects, Nicole spent over four years with the Australian Department of Defence in Strategic Communications and Ministerial Services. Prior to her time with Defence, Nicole was an operational Australian Border Force officer. Nicole is also an adjunct lecturer at Charles Stuart University and RMIT University. Her first book 'Social Media Rules of Engagement' was published by Wiley in 2015. Read More

   Presented by: Jeff Herrington There is an art form connected to persuading someone to buy your product or service…or buy INTO a new policy or process. Whether your audience is an external customer/client, or your own employees, the goal should be to craft one’s content so it is relevant to, and resonates with, THEM. This workshop will guide readers through a simple, proven process for developing messages that will be more likely to capture your audience’s attention and persuade them to buy whatever product or service you are selling, or accept whatever policy or approach you are needing them to adopt. Jeff Herrington has had a career every business communicator dreams of. He has been an editor -- crafting award-winning newsletters and magazines for the National Association of Purchasing Management, the Southern Methodist University Alumni Association and Diamond Shamrock Corporation. He has been an independent writer -- traveling to more than 40 countries to write feature articles and web content for such firms as Whirlpool, Baxter Healthcare, NEC, John Deere and AT&T Corporation. He has been a workshop facilitator -- developing learning programs for the communicators at such organizations as IBM, JPMorganChase, Alberta Economic Development and Roche Europe. And he has been a consultant -- advising the communication teams at Whirlpool, Wausau Insurance, Bell Canada and Lubrizol Corporation. In 2000, IABC Dallas named Jeff Herrington its Communicator of the Year. IABC Members - Use the email address and password you use to access the members only area at IABC.com to see member price. Read More

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